Daniela Ortiz Avram

Dr. Daniela Ortiz Avram

Daniela leads the „City of Vienna Competence Team for Sustainable, Strategic and Opportunity-Oriented Management of SMEs“, which is part of the Center for Corporate Governance and Business Ethics at the University of Applied Sciences for Management & Communication. Before joining the University of Applied Sciences for Management & Communication, Daniela worked as associate researcher at the Markets, Culture and Ethics Research Centre (MCE) based at the Pontifical University of the Holy Cross in Rome (www.mceproject.org). She has accumulated hands-on experience as a consultant on the management and development of research projects at the interface between academia and private business. She has also worked as a research assistant and lecturer of Business Ethics in the Department of Management & Law at Management Center Innsbruck.
Her research focuses on strategic corporate sustainability in SMEs, as well as teaching responsible and sustainable business. She has also worked on the ethical and anthropological foundations of the free market system, and the guiding principles of sustainable and ethical management.
She has written and presented several papers on strategic CSR, as well as on the principles of a humanistic economy according to the German tradition of ordoliberalism. Her work has been published in the Journal of Business Ethics, the Journal of Cleaner Production and the International Journal of Management Education.
Daniela is a member of the European Business Ethics Network (EBEN).



Ortiz-Avram, D., Domnanovich, J., Kronenberg, C., & Scholz, M. (2018). Exploring the Integration of Corporate Social Responsibility into the Strategies of Small-and Medium-Sized Enterprises: A Systematic Literature Review. Journal of Cleaner Production, Vol. 201, 254-271

Ortiz, D. & Huber-Heim, K. (2017): From information to empowerment: teaching sustainable business development by enabling an experiential and participatory problem-solving process in the classroom, The International Journal of Management Education, Vol. 15, 318-331

Ortiz-Avram, D. & Kühne, S. (2008): Implementing Responsible Business Behavior from a Strategic Management Perspective: Developing a Framework for Austrian SMEs, Journal of Business Ethics, Vol. 82, Nr. 2, 463-475

(together with Domnanovich J. & Kronenberg, C.) (2018): The integration of corporate social responsibility into small- and medium-sized enterprises: formality in informality? Paper presented at the EGOS Conference, University of Tallinn/Estonia (5-7 July 2018)

Ortiz, D. (2018): Educating business students towards the common good: applying the Sustainable Development Goals (SDGs) as a teaching tool for intellectual and practical engagement. Paper presented at the Conference “Building Institutions for the Common Good: The Purpose and Practice of Business in an Inclusive Economy”, University of St. Thomas/Minneapolis (21.-23 June 2018)

Ortiz, D. & Domnanovich, J. (2017): Perceiving and Implementing Corporate Social Responsibility from an SME Perspective. Paper presented at the British Academy of Management Annual Conference, University of Warwick/UK (5-7 September 2017)

Ortiz, D. & Kronenberg, C. (2017): Strategische Integration von Corporate Responsibility in österreichischen KMU – Weiterentwicklung eines Erhebungsmodells. Paper presented at the FFH (Forschungsforum der Österreichischen Fachhochschulen), IMC Krems (19-20 April 2017)

Ortiz, D. & Domnanovich, J. (2016): Integrating CSR into strategy by SMEs: A systematic literature review. Paper presented at the EMOC Conference on Business Ethics and Competitiveness in SMEs, FHWien der WKW/Lauder Business School, Vienna (14-16 November 2016)

Ortiz, D. & Huber-Heim, Karin (2016): From information to empowerment: teaching sustainable development strategies by enabling a participatory problem-solving process in the classroom. Paper presented at the 5th Colloquium on Christian Humanism in Business and Economics: Christian Humanism Challenged by Poverty, Inequality and Injustice, Konrad-Adenauer-Stiftung, Berlin/Germany (24-25 October 2016)

Ortiz, D. (2016): Integrating Corporate Social Responsibility (CSR) into Strategy by Small- and Medium-sized Enterprises. Paper presented at the 19th IESE International Symposium on Ethics, Business and Society, IESE Business School in Barcelona/Spain (4-5 July 2016)

Ortiz, D., Bauer, F. & J. Dickel (2013): Practical Wisdom and the Common Good Principle in Long-Term-Performance Analysis. Empirical Evidence from Austrian SMEs. Paper presented at the 26th EBEN Annual Conference, Lille/France (12-14 September 2013)

Ortiz, D. & Bauer, F. (2012): Integrating Managerial Wisdom, the Common Good Approach and Organizational Justice in Long-Term-Performance Analysis. Empirical evidence from Austria. Paper presented at the 5th ISBEE World Congress, Warsaw/Poland (11-14 July 2012)

Ortiz, D. (2011): Solidarity and subsidiarity as fundamental principles of just economic activity. The perspective of a founding father of the German Social Market Economy, Paper presented at the II. International Colloquium on Christian Humanism in Economic and Business, IESE Business School, Barcelona/Spain (24 -25 October 2011)

Ortiz, D. (2010): Wilhelm Röpke. A proposal for a humanistic view of economic activity, Paper presented at the 16. International Symposium on Ethics, Business and Society, IESE Business School, Barcelona/Spain (13-15 May 2010)

Schlag, M. & Ortiz, D. (eds.) (forthcoming): Poverty, Injustice, and Inequality: Challenges for Christian Humanism, Berlin: Duncker & Humblot.

Ortiz, D. (2017), Ethics and Order of the Market. Wilhelm Röpke’s Fundamental Political Ethics, Roma: MCEbooks, Edusc.

Ortiz, Daniela (2016): Aligning Economic and Ethical Imperatives in Business, In: Mercado, J. A./Ortiz, D./Scotti, B. (eds.): Business for Good. Perspectives for a More Humane Economy, Roma: MCEbooks, Edusc, pp. 15-84

Ortiz, D. (2015): Zur Rolle privater Akteure, insbesondere Unternehmen, bei Armutsbekämpfung und Schaffung eines inklusiven Wirtschaftssystems, forum wirtschaftsethik, 1/2015, 10-13

Ortiz, D. (2014): Fighting Extreme Poverty and Creating Inclusive Markets – Aligning Economic and Ethical Imperatives of the Private Business Sector, Research Report, November 2014, MCE Research Centre, Rome.