CGBE Lectures | SS 2017 | TIME: 20.00—21.45 | AUDIMAX | FHWIEN DER WKW, WÄHRINGER GÜRTEL 97, 1180 WIEN
Seit Juni 2012 Präsident der Industriellenvereinigung Dez. 2008 – Sep. 2012 Präsident der IV-Wien 2003 – 2008 Vizepräsident des Österreichischen Verbands für Elektrotechnik 2002 – 2012 Vorsitzender des Elektronik-Verbands 2002 – 2012 Obmann der Fachhochschule »Technikum Wien 2000 – 2012 Stv. Obmann des Fachverbandes der Elektro- und Elektronikindustrie Seit 1996 Mitglied des IV-Bundesvorstandes 1988 – 1992 Vorsitzender von »1031 – Gruppe der jungen Unternehmer und Führungskräfte Seit 1987 Mitglied des Vorstandes der IV-Wien Seit Dez. 2002 Vorsitzender des Vorstandes der Kapsch TrafficCom AG Seit Okt. 2001 CEO Kapsch-Gruppe Seit Juli 1989 Vorstandsmitglied der Kapsch AG 1986 – 1989 Marketing Investitionsgüter, Kapsch AG 1982 – 1985 Marketing Konsumgüter, Kapsch AG
Is return everything?
We live in a world of rapid and fundamental change. Economic, political and social systems across the Western hemisphere are under distress. Long-term entrepreneurial success, however, is dependent on stable environments. Therefore, it is in the interest of every entrepreneur and every company to have a strong and clear commitment to society. It is now almost 40 years since Reinhard Mohn chose to give the largest part of his company to BERTELSMANN Stiftung.
He wanted to help to create a society capable of offering everyone a chance to succeed. Today, we continuously work to this end. In addition, business must be based on strong ethics. The BERTELSMANN corporation traditionally puts people – customers, employees, families – at the center. Which is why the company essentials are partnership, entrepreneurship, creativity and citizenship. We want to be part of civil society – with our products, our conduct and commitment to people. Monetary return is and will stay an important factor for every investor. But they will find long lasting gain only if they keep the social return of their doing in mind, which means, sometimes choosing solidity over quick Profits.
Public Value: Common Good wins?
Profit is a precondition to survive but not the reason for being. Now more than ever, the latter is to be rooted in a purpose aiming for social benefit and serving the common good. The notion of Public Value defines this value creation for the common good. However, it is impossible to determine in advance what can be regarded as a contribution to the common good. As a result, it needs to be jointly negotiated what is valuable to society.
Studies show that companies and organizations tend to underrate their Public Value and have to rediscover it. It becomes also clear that a management considering the common good may promote employees’ motivation and satisfaction.
The lecture introduces the Public Value approach underpinned by empirical studies. The focus lies on a psychological understanding according to which common good is considered as a precondition for individual development — „No freedom without common good“.
Based on concrete case studies on the Public Value of companies but also soccer clubs (FC Bayern Munich and RB Leipzig), the lecture presents approaches to measure and to analyze Public Value.
Corporate Human Rights Responsibility: A Business Ethics Perspective
Ethics has not been a prominent feature in the evolving business and human rights debate. Particularly in the work of the former UN Special Representative for Business and Human Rights (SRSG), John Ruggie, it has been largely absent. This contribution sheds a critical, normative light on the respective work, outlines the dangers and blind spots that may result from the lack of normative engagement and reflects on the role that ethics can, and perhaps should, play in the broader debate on business and human rights.